More Than a Logo: Designing Visual Identities for Real Estate That Actually Work

Strategic design thinking isn’t just for tech brands or product launches—it’s essential in real estate too.

Whether you're unveiling a new luxury development or marketing a high-end short-term rental, the way you present a project can determine how fast it sells—or whether it even gets noticed. A real estate brand doesn’t stop at a logo. It’s how the space feels online, in brochures, on Instagram, and across every little touchpoint you put into the world.

At Houbi Studio, we’ve helped real estate clients tell better visual stories. From creating immersive social content for Beyond Seychelles (a dreamy island-based platform with five-bedroom villas and private moorings 🛥️) to crafting investor-ready pitch decks with Luxury Presence, we understand how to make real estate feel aspirational, yet accessible.

Why does this matter?

Because buyers don’t just buy spaces—they buy a lifestyle. They buy into trust, consistency, and the ability to visualize themselves inside a home before setting foot in it.

We’ve worked on:

• Landing pages that A/B test different selling angles (shoutout to the work we did for Homeit)

• Print brochures and large-format visuals for high-traffic gym openings (Element Gyms, we see you 💪)

• Brand identities that need to stand out in highly competitive listings (Luxury Presence, Vanguard Properties, and others)

We obsess over every detail: the color palette that evokes calm, the typography that says “luxury but grounded,” and the way all of it translates on mobile. Because let’s be real—people do judge a property by its cover. And a cluttered brand is just like a cluttered living room: confusing, overwhelming, and forgettable.

“User engagement and experience has become a major focus for any web-based service in recent years”—and real estate is no exception.

Your website is your open house. Your IG grid is your curb appeal. And your pitch deck is your elevator pitch—on paper.

So whether you’re launching a new development in Lisbon or looking to rebrand your existing portfolio, let’s design something that opens doors before the buyer even steps through one.

Ready to brand your next project like it belongs in Architectural Digest?
📩 Let’s talk