Building Trust in the Trustless: Design for Crypto & Web3 Projects

Web3 might be decentralized, but your brand still needs a strong center.

Crypto, blockchain, DeFi, DAOs… it's a space built on innovation and disruption. But let’s be honest—between all the whitepapers, token launches, and Discord AMAs, design often gets pushed aside. And yet, nothing says “rug pull” faster than an off-brand logo or clunky website.

That’s where we come in.

At Houbi Studio, we help crypto and Web3 projects look as smart as they are. Because in a world where trustless systems are the norm, your visual identity is often the first (and only) thing a new user has to go on.

We’ve worked with pioneering fintech projects like IncomRWA, where we designed the UI/UX for a DeFi-powered DApp that turns trade receivables into blockchain-backed assets. From the DApp interface to pitch decks and marketing docs, our job was to translate something complex into something intuitive—and beautiful.

Crypto doesn't have to look cold.

We believe in branding that’s:

• Clear (because blockchain doesn’t have to be black-on-black)

• Confident (your tokenomics deserve better than a stock template)

• Cohesive (from lightpaper to landing page, and everything in between)

We’ve helped early-stage Web3 startups create pitch decks for investors, NFT marketplace mockups, and design systems that developers can scale with ease—like we did for Nexade Finance, where the goal was to empower the marketing team to work independently, without breaking design consistency.

“The projects that survive the crypto winters are the ones that know how to communicate clearly.”

And we’re here to help you do just that. Whether you're launching a token, building a DeFi app, or trying to onboard normies into your Web3 ecosystem, your design needs to say: yes, we know what we’re doing.

Because let’s face it—if your site looks scammy, it doesn’t matter how good your smart contracts are.

Design that earns trust—on-chain and off.
🔐 Let’s design your next drop