A Refined Visual Identity for a Modern Real Estate Collective

Strategic clarity meets human warmth

Team of Advisors, a standout group within Keller Williams, came to Houbi Studio with a vision: to reimagine their brand as a high-performing real estate collective grounded in trust, expertise, and personalized service.

We translated that ambition into a full rebrand, refining their visual language and digital presence into something elegant, professional, and unmistakably human. The new identity balances boldness with restraint, pairing clean typography with grounded, warm tones that echo the trust and clarity the team brings to their clients every day.

Brand curation with purpose

Much like a well-designed space, the new visual identity is curated, not cluttered. We focused on modular design elements that work across channels, from pitch decks and social posts to signage and digital listings. Photography was treated with the same level of care: warm light, personal moments, and a sense of calm professionalism.

The new logotype reflects collaboration and precision. Supporting elements, like a soft but confident color palette and editorial-inspired layouts, establish a tone of quiet authority without sacrificing approachability.

From the inside out

Our process began with strategy, aligning brand values with business goals. Through workshops and discovery sessions, we defined the team’s differentiators and translated them into a design system that’s easy to implement but rich in meaning.

Rather than chasing trends, we designed for longevity: a timeless look that elevates Team of Advisors while staying rooted in Keller Williams’ established brand architecture.

“User experience has become the front door to a service-based business, our goal was to make sure Team of Advisors opens the right one.”

Results & impact

• A complete brand guideline and digital toolkit, enabling the team to launch consistently across web and print

• Improved user engagement across key digital touchpoints (newsletters, listings, and social media)

• Higher perceived brand value—resulting in more qualified client leads and increased team recognition within the Keller Williams network

Pitch-ready and client-facing

To support the team in real-time interactions, we also delivered a branded pitch deck system and digital templates designed for quick editing and personalization. This allows agents to focus on what matters: building relationships.

The rebrand wasn’t just cosmetic, it gave Team of Advisors the tools to grow into their next chapter with intention, clarity, and confidence.