Overview

Spider New Technologies (SNT) is an engineering company specialising in advanced lifting technologies, industrial automation, and custom-built machinery for heavy-duty sectors. Although their products are highly technical and built at an exceptional standard, their online presence and sales materials were not fully communicating the expertise, innovation, and scale behind the brand. SNT approached Houbi Studio to redesign their website, refine their visual identity, and develop a suite of marketing assets that would present the company with the clarity and authority it deserves.

A Modern Website Designed for Industrial Technology

The new SNT website was built around a clear objective: transforming complex engineering capabilities into a clean, intuitive, and visually structured digital experience. We designed a modular UX system that reflects the mechanical precision of SNT’s machines, making it easier for users to navigate product categories, explore technical details, and understand the industry applications of each solution.
Large product hero images, structured specification blocks, and high-contrast layouts help highlight SNT’s engineering quality while improving overall readability. The website is fully responsive and optimised for conversion, ensuring that clients, partners, and distributors can quickly find the information they need across all devices.

Refined Visual Identity & Cohesive Design Language

Beyond the website redesign, we enhanced SNT’s visual identity to ensure brand consistency across digital and print communications. This included updating colour palettes, typography, and layout frameworks to give the brand a stronger, more modern industrial feel.
The refined design system emphasises durability, engineering precision, and innovation—key values that shape the SNT brand. These visual foundations were then integrated into the website, sales materials, technical documents, and internal templates to maintain a consistent brand experience.

Marketing Assets That Support Sales & Technical Communication

To strengthen SNT’s commercial efforts, we created a wide range of marketing materials, including pitch decks, technical brochures, product sheets, and corporate presentation templates. Each asset was designed to communicate technical information clearly while still delivering strong visual impact.
We structured these materials around clean diagrams, modular layouts, and high-quality visuals of SNT’s equipment to help the team present their capabilities in a compelling, easy-to-understand way. Whether used in client meetings, trade fairs, or investor presentations, the new materials support clearer communication and more effective sales conversations.

Optimised Content Architecture for Search & Usability

As part of the website redesign, we built an SEO-friendly content structure that highlights SNT’s product range, industry applications, and engineering expertise. Keyword-rich product descriptions, optimised page layouts, and improved content hierarchy ensure better visibility in search results and easier navigation for users.
The new content architecture helps SNT position itself as a trusted leader in industrial lifting and automation technologies while improving discoverability for potential clients across Europe and beyond.

Impact

The new SNT digital ecosystem provides the company with a stronger, more professional presence that matches the quality of its engineering work. The redesigned website enhances usability, strengthens credibility, and communicates technical information more effectively. Meanwhile, the marketing assets and pitch materials give the team powerful tools to support sales, partnerships, and brand visibility.
Overall, the refreshed identity and communication materials help SNT stand out in a competitive industrial landscape, presenting the brand as modern, reliable, and future-ready.