SMAUT – Website Design, Branding & Marketing Materials for an Industrial Tech Company

Overview

SMAUT is an engineering and automation company developing advanced modular systems for industrial environments. They partnered with Houbi Studio to elevate their online presence through a complete redesign of their website, visual identity, and marketing assets. The goal was to create a digital ecosystem that clearly communicates the complexity of their technology while reflecting the innovation and precision of a modern engineering brand. Our focus was on producing high-quality website design, UX-driven layouts, and marketing design materials that support sales, investor outreach, and long-term brand visibility.

Branding & Visual Identity Refresh

We began by improving SMAUT’s visual identity to create a unified look across all digital and print touchpoints. This included refining their colour palette, typography, and layout systems to produce a more consistent, professional, and technically aligned brand. The updated branding emphasises clarity, structure, and engineering precision—key qualities for companies in automation and industrial technology. By combining clean lines, modular grids, and technical-inspired visuals, we established a design language that strengthens brand recognition and supports all future marketing and website design efforts.

Website Design & UX Structure for Technical Products

A major part of the project was designing a modern, conversion-focused website that presents SMAUT’s products and services in a clear and easy-to-navigate way. We developed a UX strategy that breaks complex engineering concepts into user-friendly sections, using structured content blocks, product cards, and intuitive navigation.
The website design highlights key features, technical specifications, and system benefits through a visually clean and high-performance interface. Every page—whether a product overview, service description, or case study—is optimised for readability, SEO, and user engagement. This approach ensures that potential clients, partners, and investors can easily understand SMAUT’s offering while experiencing a premium digital design aesthetic.

Marketing Design: Pitch Decks, Sales Presentations & Corporate Materials

Alongside the website, we created a suite of marketing design assets to support SMAUT’s commercial strategy. These included pitch decks, investor presentations, onboarding materials, technical diagrams, and internal documentation. Each asset was designed using a consistent visual framework, ensuring brand continuity across both digital and print formats.
The pitch decks follow a clear narrative structure that simplifies technical information without losing detail. The visuals highlight product architecture, engineering workflows, and value propositions, helping SMAUT communicate effectively with clients and partners. This cohesive marketing design system gives their team flexible tools for sales meetings, events, and long-term business development.

Brochures, Product Sheets & Print-Ready Marketing Collateral

To further support their offline communication, we produced brochures and product sheets that translate SMAUT's technical solutions into visually clear and structured layouts. These print-ready materials use diagrams, infographics, and modular layouts to present complex data in a way that is easy to understand.
The brochures are designed to be used across trade shows, client meetings, and digital distribution, ensuring that SMAUT always presents a polished and professional brand image. The focus on clean layout design, consistent branding, and high-quality visual communication makes these assets valuable tools for their sales and marketing teams.

Impact & Results

Through a combination of strategic website design, refined branding, and high-quality marketing materials, SMAUT now has a cohesive and future-proof visual identity that reflects the quality of their engineering technology. The redesigned website improves user experience, increases clarity around their product offering, and strengthens search visibility through SEO-optimised structure and content.
Their new pitch decks, brochures, and marketing designs create a consistent communication system that supports sales, investor engagement, and long-term brand growth. Overall, the visual ecosystem positions SMAUT as a modern, reliable, and innovative leader within the industrial automation sector.